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Sean Hickey

C.O.O

Skilled at defining and building brands that sell, Sean has extensive experience in marketing, advertising, and sales. Throughout his career he has been involved in a variety of aspects of demand generation – whether developing strategies and creative, or deploying systems for metrics. His passion is for truly integrated brands that recognize and leverage the exploding spectrum of available communication channels. Sean also provides strategic and day-to-day guidance in all aspects of PWB operations.

When he's not here, you can usually find Sean outdoors – fly fishing for steelhead and trout, skiing, cycling, hunting, sport shooting, grilling, or pursuing some other passion. Read more about these adventures and the gear that fuels them on Sean's blog getout1.blogspot.com/

Sean holds bachelor's and master's degrees from Central Michigan University and is an avid Chippewa Football fan.

Tammy Mayrend

Search and Social Media Director

Tammy's skills at building targeted online marketing campaigns has helped customers achieve goals quickly through innovative projects. She's versed in social media, search engine marketing, search engine optimization as well as traditional marketing strategies. Feeling strongly that professionals must walk-the-walk to talk-the-talk, she has also built a successful online presence with her blog www.AnnArborMom.com.

Tammy is an active Boy and Girl Scout volunteer with her two children and enjoys spending time outdoors, gardening and in the pursuit of many other creative endeavors. She has also been blessed with a versatile singing voice and has even performed the National Anthem at Comerica Park!

Ron Bizer

Design Director

With over 30 years with PWB, Ron's a steady (and talented) creative hand. A prolific idea generator, he's usually sketching ideas while in the meeting with the client. Ron's easy going style and quick dry wit keep working with him fun.

But it's not all business - twice a month Ron warps to an undisclosed location in South East Asia in his garage built flying saucer for the "Art and Eclecticism Talks". Here over malted guava bean cocktails, discussions may range from monster shirts and Odd Rod trading cards to the transcendental quality of pinhole photographs. Ron attended College for Creative Studies and earned a bachelor s degree from the University of Michigan.

Keith Kopinski

Senior Art Director

Michigan's strongest designer - literally, Keith can bench press over 430 pounds (we won't even tell you what he can lift on the leg press). But beneath a body of steel, there's a gifted artist who brings creative excellence and technical expertise to his work. Whether online, print, advertising, or his incredible original illustrations, Keith's talent and work ethic delivers every time. Outside the office Keith is probably cruising on his motorcycle, out in the woods looking for that next big buck, or sculpting licensed, collectible, comic book statues and maquettes.

You can read more about Keith's sculpture on his blog the Dawg Pound.

Keith earned a Bachelor of Fine Arts from Adrian College, as well as gaining in depth technical skill through WCC's Graphic Design Technology Program.

Lindsey Benson

Administrative Assistant

Small but mighty, that's Lindsey. She's the cheerful voice on the phone, helps out with the finances and keeping the papers moving, and ensures the fridge and candy dish are stocked. She's also the leader of our vibrant gang of Yoopers. Lindsey's a lover of blaze orange, all things meat, the Green Bay Packers, fermented grains, and -30 degree weather. And, she weighs 90 pounds soaking wet.

Lindsey will graduate with a degree in Urban Planning from Eastern Michigan this year and plans to pursue a Master's degree from Wayne State University next year.

Steve Peterson

Chairman

Steve's done a lot of a lot of things - sales, publishing, marketing, advertising. But his true gift is fine-tuning businesses to achieve their real potential. At PWB he's responsible for seeing that all aspects of finance and administration run smoothly.

Through the wonders of technology, Steve spends much of the summer months working from his cottage in serene Northern Michigan, with breaks for relaxing and searching for good food and great wines. Steve holds a bachelor's degree from the University of Michigan and completed significant work toward an MBA (but decided to focus on running businesses instead).

Arlene Mueller

Principal - NC Office

Arlene is all about big ideas. She's often the one in the group who comes at a project from a direction others didn't see. Almost two decades of creative and design experience, coupled with a solid business-based outlook delivers innovative, but practical solutions to marketing challenges.

Her latest adventure is helping PWB establish its presence in the Southeast with a North Carolina office. Outside the office, she's become a rabid exercise fanatic. In recent years Arlene has also been traveling extensively overseas – further broadening her perspective and creativity. Her recent two-year sabbatical in Brazil was both enjoyable and educational.

Arlene holds a Bachelor of Fine Arts degree from Kent State University. With a camera around her neck and her bags always packed, she's ready for the next adventure at the drop of a hat.