Our Practice Areas
Focus, experience, and chemistry - key elements in the selection of an agency partner. PWB works with business-to-business and business-to-consumer clients in a wide range of industries. Complexity is our specialty - whether branding and sub branding diverse product or service lines, engaging multiple audiences, promoting a variety of distribution channels, or synthesizing complex brand or product attributes into messages that work. Core practice areas include:
Manufacturing Technology
Whether its next generation CAD software, advanced packaging machinery, or cutting edge automation, PWB knows how to help. We already know a great deal about a diverse spectrum of industrial technologies - and we learn the ones we don't quickly.
Healthcare and Life Sciences
Modern healthcare - both services and products - is exploding. But marketing for this segment is complex and challenging. PWB has extensive experience in healthcare services (including consumer and physician/speciality practice marketing,) as well as capital equipment, consumables, biotechnology, and healthcare technology.
Green Technology
PWB's extensive technology background is readily adaptable to the needs of marketers of green technologies. Whether you have an advanced wind turbine that you're selling to a sophisticated consumer, or process technology that reduces the environmental impact of paint manufacturing – we can help.
Outdoor and Enthusiast
People with a passion make decisions in a different way than the rest of the general market. They analyze, they're fiercely brand loyal, and they agonize over every purchase. Whether hunting and fishing, motorcycles and related products, skiing, cycling, running, or geocaching, we can help you deliver the brands these sophisticated buyers seek.
Professional Services
Whether you are a CPA, an attorney, a civil engineer or an architect you need to stand out from the competition. And selling services is a unique challenge. We can help you distill your advantages and translate them into benefits that connect with buyers.
Insurance and Banking
With rising rates, increasing regulatory pressures, and growing consumer involvement, today's insurance and banking landscape is incredibly competitive. PWB can help you discover the path to a brand that's differentiated and tools that sell. We've worked with healthcare, property, business, and casualty insurers, as well as financial institutions.