Leverage new media
We understand how to craft winning strategies that combine Web site design, social media, paid and organic search engine marketing, viral marketing, iPhone/Android app development, blogging, affiliate marketing, lead-generation, and other digital tools to unlock significant value. In fact, we blog about ways to use internet marketing to get noticed and gain customers.
Based on your business objectives, we develop strategic Internet marketing plans that pave the way for a company's long term success. Most importantly, we're firmly convinced in the value of strategic integration between your new media and traditional outbound tools. The two are not independent entities, instead we view them as a holistic way to reach customers and prospects through multiple channels.
Our most popular New Media marketing services include:
Social Media
Savvy B2B marketers are effectively using social media to create awareness, generate demand, and give their business a human face. B2B marketing spending on social networking sites is predicted to rise 43.3% in 2010 (Source: eMarketer, 2010) The top uses of social media for B2B marketers are thought leadership (59.8%), lead generation (48.9%), customer feedback (45.7%) and advertising on sites (34.7%) (Source: B2B Magazine, 2010).
We have the tools, expertise and processes in place to take some of the mystery out of social media and help you engage businesses and consumers in a more meaningful way. Download our 15-page B2B social media success guide full of strategies to get you started.
Search Engine Optimization (SEO)
Search engine placement is critical for any business, and it's of great help to prospects who are looking for your products and services. We can organically optimize your website for strong search-engine results, utilizing keywords and phrases that connect you with customers.
Search Engine Marketing (SEM)
PWB Marketing Communications can help you make the most of any pay per click advertising campaign – from keyword selection and testing ad copy to identifying conversion opportunities and performance tracking. We are Google AdWords Certified Professionals.
Rich Media Display Ads, Banner Ads
Traditionally, advertising has been about interrupting the audience. Today, it's about being helpful, available, and being able to seamlessly interact with the consumer. We design and develop engaging banner ads, and interactive rich-media display ads that can bring a wealth of interactive information to the consumer, without taking him or her away from their current website.
Mobile Marketing
Whether it's ads, text-messaging or an iPhone or Android application that adds value to your brand, mobile marketing is your opportunity to converse with your customers wherever they go, whenever they want. Learn about creating effective mobile marketing campaigns with Sean Hickey at the Search Marketing Workshop on November 16.
Internet Marketing Strategy & Planning
With brand objectives, business needs, and user experience in mind, we bring a strategic eye to the full scope of your marketing communications program. We are skilled at developing and deploying integrated online and offline marketing initiatives to solve business problems. Talk to us if you'd like to uncover a winning strategy. We'll define a clear roadmap of where you are right now and how you will reach your goals.