The message marries effectively with the medium in this new integrated effort.

When Siemens PLM Software wanted showcase its involvement in the next-generation of Black Diamond ski gear, PWB delivered with a demand generation focused integrated effort. PWB secured the front cover banner position and an inside page in the print magazine, a prominent website position, and e-newsletter mention in Desktop Engineering. The goal of the program – to drive traffic to view an online video of the success story and capture e-mail addresses.